US Consumers Appreciate In-Game Ads

Two in Three Would Give Up Social, TV Over Mobile Gaming

eMarketer—by Lucy Koch  |  Jul 17, 2019

Mobile gaming is quickly gaining popularity as an American pastime, topping social media and TV, according to a recent survey. For marketers, this medium is particularly beneficial, as in-game ads work to engage players and raise brand awareness.

According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.

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