US Consumers Appreciate In-Game Ads
Two in Three Would Give Up Social, TV Over Mobile Gaming
eMarketer—by Lucy Koch | Jul 17, 2019
Mobile gaming is quickly gaining popularity as an American pastime, topping social media and TV, according to a recent survey. For marketers, this medium is particularly beneficial, as in-game ads work to engage players and raise brand awareness.
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.