Retail Sites Are Becoming Valuable Real Estate in Digital Advertising
eMarketer—by Blake Droesch | Jul 16, 2019
Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.
While not all of Amazon’s ad business is retail-related—the company also sell ads on properties like IMDb TV and Twitch—the majority of ad revenues come from sponsored product and search ads on its retail channels. Amazon’s US ad revenues will grow 53% this year, reaching $11.33 billion, or 8.8% of total digital ad spending in the US.