Move over Lego: The next big collectable toy powerhouse is here

Funko Pop! makes almost $700 million per year selling collectables. Now, it’s helping other brands—like Microsoft’s Gears of War—tap into the booming business of fandom.

THE RISE OF POP!

The Pop! brand itself is only 10 years old, but it’s become a cornerstone of geek ephemera as Comic-Con has become a major force in mainstream culture. For Funko, it’s all about specificity. The company actively licenses 1,100 distinct brands and characters today. “You might never have watched a show on Netflix, but if you’re a Liverpool soccer fan, we’ve [still] got something for you,” says Funko’s CEO Brian Mariotti.

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