Understanding Generation Z, the Next Generation of Super Creatives

Raised with mature social media, online creative tools and gesture recognition at their fingertips, and with entrepreneurial platforms to broadcast their wares, generation Z is defining a new era of influence and creative communication.

This group, between 13 and 22 years old, are already monetizing their outputs, building empires, e-zines, influencer communities and more—all the while using visual tools like those available on Snapchat to propel their influence.