YouTubers are clashing over eye shadow, and millions of dollars are at stake

Shane Dawson’s new documentary series, The Beautiful World of Jeffree Star, was originally teased as a look into YouTube’s contentious beauty world, one dominated by scandalous feuds and endless eye shadow palette launches. Instead, the series follows Dawson and Star as they team up to create a palette together — and in doing so, they naturally wander into drama of their own.

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