Los Angeles is attracting more tech talent thanks to swath of e-commerce startups

Los Angeles has evolved from a celebrity-adjacent startup hub to a hotbed for San Francisco and New York transplants, as its e-commerce scene diversifies.

Today, the region’s hottest companies include marketplaces like GOAT Group, which received a $100 million investment from Foot Locker earlier this year, direct-to-consumer companies like vitamin purveyor Ritual and Unilever-owned Dollar Shave Club, consumer goods powerhouses like the Honest Company, and e-commerce platform startups like Stack Commerce and Magento, which was acquired by Adobe last year.

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