The New Social Media

The New Social Media—JWT Intelligence; Jessica Rapp, 9 July 2019

Social media is now a daily habit for many adults worldwide, and particularly for young digital natives.

In the United States alone, nearly 80% of Snapchat and Instagram users between the ages of 18 and 29 say they engage with the app every day, with 68% and 60% respectively saying they use it multiple times a day, according to a study published by the Pew Research Center in April 2019.

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